Thought Piece | Thought Piece
The impact of web3 on the customer experience
by Liam Springate-Jones
In response to rapid digital transformation and innovation, there have been significant efforts to remain agile and adapt to changing technologies. That’s why many businesses have opted for a composable approach to their operations. Becoming more composable means breaking organisations into various modules to ensure flexibility and create more autonomous teams. We’ve spoken already about the benefits of composable architecture, but below, we’re discussing in further detail how it has the power to increase agility and improve the overall website experience.
Composable architecture is a framework of purpose-built technology stacks that allow for building applications in a way that’s consistent and cohesive. It allows companies to build systems more flexibly and efficiently, helping them meet the changing demands of customers. Composable architecture has become more popular over the years because it enables businesses to take a modular approach and deliver personalised customer experiences.
According to research, the global composable infrastructure marketing is expected reach to around $13.5 billion by 2027, which equals a growth of 21%. This shows the power of composable architecture and why it will play a major role in business growth. With composable architecture, every component of a brand’s digital offering is scalable and easily replaceable. Going composable is a way for businesses to build a strong foundation for growth and create complex applications and adjust their systems to meet the changing demands of customers.
With composable architecture, brands can create more efficient and streamlined experiences, by applying the best-of-breed commerce components. Composable commerce allows businesses to optimise the commerce ecosystem using API-connected modules, each focused on addressing specific business needs. An API is a set of defined applications that allow different components to communicate with each other and transmit data.
With an API strategy, brands will be able to give customers greater transparency into their orders and accounts, enabling repeat offers and loyalty programmes – all of which create an engaging and dynamic commerce experience. Compared to monolithic applications, the architecture of composable offers personalised interfaces that allow you to create a more robust stack for an improved customer service.
Composable architecture can be applied across business infrastructures to create a more agile system. With a composable approach, your tech team can take a closer look at individual components within the system and understand their power. As technology evolves, a composable platform is far easier to upgrade than monolithic platforms because new functionality can be launched independently. In turn, businesses can ensure an agile system and rapid innovation, where teams can easily update components without negatively impacting other tools, services, and channels.
One of the major benefits of composable architecture is that it uses decoupled software, which means there isn’t a single hackable entry point. With a monolithic website, all the information resides on a single server, including files, data and possibly even financial data related to the customers. The monolithic operating system, compared to composable is very basic, which means it could be exposed to harmful attacks.
Composable architecture reinvents the website experience through improved security because all the data is managed in separate cloud software, which can only be accessed through API. In short, composable architecture offers developers the opportunity to build more secure, reliable, and personalised websites. Digital experiences are becoming increasingly more important and composable architecture can empower an organisation, and help it build high-performing and easily manageable web platforms.
The Splendid UNLIMITED team have years of experience creating bespoke and highly engaging design experiences for clients, such as our website build for Clarion Housing and our digital brand expression project for Barclay Card. Combining our knowledge of digital strategy and design expertise, we’ve built quality web platforms while working closely with our composable tech partners, including Contentful and Acquia. Businesses of all sizes can benefit from composability and design experiences, so get in touch with our team to find out more.