Thought Piece | Thought Piece
What is composable commerce and how can businesses use it effectively?
by Liam Springate-Jones
The need for end-to-end digital experiences has become increasingly important in recent years. With changing demands and expectations from customers, it’s no surprise that many of today’s businesses have moved from monolithic technology to MACH architecture. There are now groups like the MACH Alliance that aim to promote and advocate for modern composable technology, as well as help organisations create new tech stacks to future-proof their businesses. MACH architecture provides companies with the building blocks to transform digitally and continuously evolve.
With MACH technology, businesses can focus on increasing agility and efficiency. For example, MACH is API-first, which is a development model that enables seamless digital experiences. An API-first approach gives businesses greater control over the commerce experience, which can have a positive impact on products and services.
There’s also the benefit of automatic upgrades, which don’t interfere with the integrity of the system. As a result, MACH can significantly reduce operation costs, which helps the business in the long term. MACH allows for greater innovation and enables businesses with a customer-centric approach to introduce rapid changes, deliver strong front-end experiences, and drive revenue as a result.
There’s huge potential for MACH technology to transform and drastically improve businesses, paving the way for a stronger, more innovative future. To find out more about MACH, please read Contentful’s article where the composable experts share their thoughts.