Case Study | Fintech

Barclaycard's innovation partner for over a decade delivering a strategic view of the digital landscape

8 year partnership | ongoing

Barclaycard's innovation partner for over a decade delivering a strategic view of the digital landscape

Overview

For the past 8 years we have worked with Barclaycard/Barclays in a strategic capacity within their digital landscape. Centring on both broad strategy and tactical solutions, our work touched almost every area of digital the customer experience. Our model was to provide innovation and market opportunities to Barclays through experience design and analysis. Each innovation was assessed from a market opportunity/cost/value perspective and either refined, moth-balled or moved to live delivery teams for execution. 

“I trust Splendid to deliver every time without hesitation. They are my trusted strategic partner. Invaluable”

Jonathon Wilson, Head of Web UK , Barclaycard

10+

Live products from innovation to date

50+

Opportunity areas explored and defined

^

Increase in innovation through Splendid Unlimited

detail-1

Payments Innovation

An in-app financial management tool allowing customers to manage their entire financial life in a single app. A series of exploratory innovations which may change the way in which customers view and use their credit card, delivered in web.

Product innovation exploration looking at the process of paying your Barclaycard credit card from your debit account, with the ambition of giving customers more flexibility around payments to help them improve their credit score.

Detail 2

Repayment Calculator

Web-based repayment calculator to enable customers to understand what their repayment habits mean and how they can pay off their balance more effectively. An in-app financial management tool allowing customers to manage their entire financial life in a single app.

Detail-3

Website Vision

We worked closely with the Barclaycard team to identify the role of the website in Barclaycard’s ecosystem and the digital brand expression of their experience principles. This was used to inform a new experience design for the future vision of online user journeys, demonstrated by a series of animated product videos across a range of customer scenarios.