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Metaverse marketing: the importance of strategy for brands
by Liam Springate-Jones
When it comes to business infrastructures in our tech-focused world, scalability has become hugely important. As a business evolves, the content platform needs to be able to accelerate production, and support new technologies and agile workflows. This includes being able to support more digital products and channels, as well as multiple different websites. The best content platforms can scale alongside the growth of a business and its output.
There are various dimensions of scale to consider when selecting a content solution, such as scaling for speed, scaling horizontally and the integration of sophisticated products and services. A composable multisite content platform that can cater to new and different markets, is key to future-proofing a business. Today’s platforms need to be adaptable that easily allows different teams to work together to produce the best digital experiences.
To find out more about selecting a scalable content solution, read Contentful’s full white paper here.