Thought Piece | Digital Transformation

The importance of a modern content platform

Author: Paul Bishop
Date: 07/09/22

The importance of a modern content platform

There’s no question that websites have radically changed over the years. This includes the way people interact with and experience the web. Today’s websites are highly engaging and offer personalised experiences for users by collecting data and user insights. Content can now be accessed on various devices, so there’s a huge opportunity for businesses to reach and engage new customers.

With today’s websites constantly shifting as digital technology has evolved, it’s important for business leaders to create relevant and seamless websites with modern user experience features, to keep pace with the competition. Having a modern content platform is key for accelerating your business’ digital products and services.

If you would like to find out more, read Contentful’s white paper on modern content platforms.