Thought Piece | Thought Piece
The impact of web3 on the customer experience
by Liam Springate-Jones
Headless commerce solutions manage, store, and deliver content without a front-end delivery layer. It’s an agile approach to e-commerce that allows businesses to become more flexible and have more control over different digital touch points for a seamless customer experience. Headless commerce saves time that would normally be spent on coding and using programme software.
With headless commerce, a business’ front end is decoupled, which makes for highly customised experiences. This is important for today’s customers who expect complete personalisation when they visit a website. Headless commerce allows marketers to create unique offers and visualisation, and it supports omnichannel content publishing.
Scalability is another major benefit of headless commerce. With its open architecture, businesses can scale fast, and headless systems are much more responsive than traditional architecture, which also means improved website performance and optimisation. Headless commerce solves many problems related to scalability, time to market and ongoing performance. The headless approach paves the way for growth and memorable, effective content development.
For further reading, check out Contentful’s article on headless commerce architecture.