Thought Piece | Thought Piece
Metaverse marketing: the importance of strategy for brands
by Liam Springate-Jones
The world of commerce is changing at a rapid speed. Digital transformation has paved the way for new opportunities, insights, and improved customer journeys. It’s now more important than ever that brands offer their customers an omnichannel experience across all devices and channels, to build excitement and create an immersive shopping experience.
Retailers need to be more flexible to retain customers and create a fully integrated tech stack to support processes. That’s why a composable content platform is essential for enabling teams to modify and create engaging, personalised content. All this paves the way for agile commerce and helps to improve the overall experience for customers.
Content platforms allow brands to easily ensure consistency and connect their content experiences all in one place to support wider business goals. If you’d like to find out more about composable content, read Contentful’s white paper here.