Thought Piece | Thought Piece
Why is brand expression is the most powerful tool in the box?
by Chris Marsh
London, UK — 28.04.2020 – Splendid Unlimited announced today that it has been honored for Best Apps, Mobile, and Voice: Health, Fitness & Lifestyle in the 24th Annual Webby Awards for it’s work with Cera to create a voice assisted app to help better connect care-workers, families and their loved ones. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.
IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Instagram Co-founder Kevin Systrom, Mozilla Chairwoman Mitchell Baker, 23andMe Co-Founder and CEO Anne Wojcicki, PBS CEO Paula Kerger, Headspace Founder Andy Puddicombe, The dtx Company Founder Tim Armstrong, News Not Noise Founder Jessica Yellin, R/GA US Chief Creative Officer Tiffany Rolfe, The Ringer Founder Bill Simmons, and Target CMO Rick Gomez, Girls Who Code Founder & CEO Reshma Saujani, and Pineapple Street Media Co-founder Jenna Weiss-Berman.
"Our mission at Cera is to solve the care challenges and provide people with modern care they rightly deserve. By combining the power of technology with a uniquely collaborative approach, we offer affordable, comprehensive care that makes it possible for people to live better lives in their own homes.
The Cera App allows carers to check in, check out, locate a service user’s home and record visit reports, all via the app. For family members or other professionals, it gives them direct access to this care information in real time. It also means our branch teams receive and process all of the information from the app as it comes in, to help identify risks of health deterioration as early as possible.
Consistently building and adapting our own proprietary technology and software solutions has always been a vital component in Cera’s goals to achieve our mission. As we introduce it into all Cera's 19 branches, the app allows us to build up sustainable, scalable business, ensuring that we achieve our mission to fix the outdated social care sector and empower people through modern, high quality care to live their best lives in their own homes." Horus Patel, CTO of Cera
Reflecting on the success of the app, Head of Creative, Chris Marsh highlights “since the launch of the app the time it take for reports to be completed has reduced from 20 days to 6.7 hours.”
Head of Experience, Benedict Ireland also states that “We’re massively proud of the impact the app has had, and it gives us an enormous sense of satisfaction to do something which is genuinely helping people”.
“Honorees like Splendid are setting the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the 13,000 entries we received this year.”