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Metaverse marketing: the importance of strategy for brands
by Liam Springate-Jones
Splendid Unlimited has been appointed by Qubit to develop a new Digital Product Strategy for their AI & ML based retail optimisation products, setting the future vision for how they can enhance their incredible technology platform into an easy to use campaign product.
Qubit was founded by a small team who previously worked at Google. Their founders believed that by using innovative techniques to collect, store and process data, they could radically transform the field of website optimization. Fast forward eight years, their software now influences billions of visitor experiences every week. Qubit’s mission is to help the world’s leading retail, travel and gaming brands thrive as their customers increasingly buy online.