Thought Piece | Partners

Overcoming digital challenges with composability

Author: Liam Springate-Jones
Date: 20/04/23

Overcoming digital challenges with composability

The business world has continuously evolved over the decades across various sectors, with organisations moving away from being strictly hierarchical and more flexible. With the rise of digital technology and innovation, the future has become unpredictable. That’s why businesses have been forced to invest in new avenues, create agile cultures and focus on digitisation.   

This new emerging model is known as “composable enterprise” – which enables companies to innovate at a faster pace while delivering business outcomes. At Splendid, we understand that composability is a huge opportunity for business growth and we’ve worked with several tech partners, such as Acquia to improve our clients’ digital experiences. Below, we discuss how composability can help businesses overcome challenges and keep moving forward. 

Composable business model 

Having a composable business model means an organisation encompasses both culture and technology to innovate and successfully meet its goals. A composable business is any company that’s made from interchangeable building blocks, offering greater speed, orchestration, and agility. Composability means developing an organisation in a modular way so every component can be independently adjusted.  

One of the biggest digital transformation challenges for many businesses is the continuous evolution of customer needs. With composable, businesses can constantly meet changing customer needs and deliver scalability, reliability, and security. Composable solutions and applications are customer-centric, giving businesses the freedom to modularise and reconfigure to meet demands.  

Building resiliency and innovation 

One of the biggest challenges for businesses of all sectors is remaining agile and preparing for disruptive change. The pandemic caused major disruptions for businesses in critical functions, such as medical and IT support, which in turn, demonstrated the need for resiliency and changing traditional ways of working. Many modern businesses are also faced with the increasing level of competition and the greater need for innovation. Composable digital experiences enable organisations to adopt an agile approach tailored to the business’ needs. A composable platform streamlines workflows, which means products can be released to the market more quickly which can pave the way for better business scalability. This flexibility is necessary for creating new applications to stay relevant in the market and maintain the pace with the competition.

Omnichannel experiences

In today’s digital era, building a successful omnichannel customer experience strategy has become increasingly important. It can improve customer satisfaction by providing a more personalised experience across different touch points over a variety of channels that seamlessly connect. However, the challenge for many businesses is creating a consistent experience while processing and integrating large amounts of data efficiently.  

This can be particularly challenging when relying on traditional monolith platforms, which often lack the agility and flexibility that many modern businesses now require. These platforms are constructed in a single, unified block that’s designed in one large codebase. It’s a traditional architecture found in many design and software systems. However, the benefit of a composable is that it can enable the delivery of omnichannel strategies. With composability, businesses can easily add or remove channels depending on the needs and preferences, as well as introduce new functionality for their customers more quickly.  

The best brands today create immersive and highly engaging customer experiences that serve as an extension of the store – which can be harder to achieve with a monolithic system. A composable commerce stack provides customisable components that allow brands to move beyond one-page layout functionality. The added personalisation enables businesses to quickly respond to changing customer expectations and create a truly omnichannel experience. 

Are you ready to become a composable enterprise? 

Composable enterprises will be the key to growth for many businesses. Crucially, composable platforms can help businesses solve digital challenges when it comes to content distribution, innovation, and scaling. Composability is the future of digital experiences. Brands will need to shift towards a composable approach to continue to keep customers engaged and provide the best service.  

Acquia is a market-leading digital experience platform that engages, converts, and drives results in every channel. Have a read of Acquia’s blog post here for an in-depth guide to content strategy for composability and contact the Splendid team to find out more about our services.