Thought Piece | Digital Transformation

Metaverse virtual events: how will they impact the digital experience?

Author: Liam Springate-Jones
Date: 27/04/23

Metaverse virtual events: how will they impact the digital experience?

The metaverse as a marketing channel has swept its way into a range of sectors over the last few years, such as retail, finance, and information technology. It’s a fully-fledged digital world and there’s been heavy investment and interest from leaders worldwide. Virtual events remain a key part of the metaverse, as they provide a platform for attendees, speakers, and exhibitors. These virtual gatherings enable people to connect and collaborate and they offer an unlimited space for ideas. So, there’s certainly a business benefit of metaverse virtual events, as we explore below:

The rise of virtual events

According to statistics and research, the market for virtual events is estimated to reach $366.5 million by 2027. Virtual events in the metaverse offer businesses a unique opportunity to market their services and products to a wide range of customers. Companies can create immersive experiences by leveraging the interactive capabilities of the metaverse, enabling them to advance their strategies, as well as craft digital worlds and realise the power of digital communication.

What are the benefits of metaverse virtual events?

With metaverse virtual events, brands have a global reach and are not restricted to a single location, which means more potential customers can access the platform from anywhere in the world. They also offer flexibility and variety, allowing businesses to broadcast their events across different platforms, choosing to make them interactive and tailored to the needs and goals of the organisation.

Unlike in-person events, virtual events are highly interactive, encouraging registrant participation and engagement. The metaverse fashion week was one of the most notable examples of a completely virtual event. Bringing together mainstream brands and digital upstarts, Metaverse Fashion Week, hosted in Decentraland included appearances from the likes of Hugo Boss, and it brought high fashion to the average consumer. According to research, the event attracts around 3,500 unique visitors, which shows the sheer power of metaverse virtual events.

A new era of connection

The metaverse is ushering in a new era of collaboration for businesses and brands, exemplified further by virtual events and meetings. With the metaverse and virtual events, businesses can significantly improve their brand perceptions, customer engagement and authority. Rather than just simply selling products, brands can create their own digital spaces to nurture and strengthen an existing audience. As the shift towards virtual reality marketing has already begun, brands need to find ways to create a unique, tailored experience. Metaverse virtual events promise new levels of social connection between customers and brands, and the creation of a digital space for collaboration and innovation. Ultimately, the virtual events in the metaverse will enhance the digital experience for customers and enable businesses to continue to engage and attract a wider audience.

Get in touch with our team

At Splendid UNLIMITED, we’re metaverse experts and understand that quality digital customer experiences should be a core aspect of any business’ CX journey. With metaverse virtual events, businesses will have the opportunity to create immersive and truly engaging experiences for customers and elevate their brand identities. Having a strong brand identity is essential for driving conversions, growth and revenue and we’re experts in providing digital transformation. Do you want to learn more about the metaverse? Then register for our metaverse workshop to find out how you can shape your brand virtually and take it to the next level.