Thought Piece | Thought Piece
Metaverse marketing: the importance of strategy for brands
by Liam Springate-Jones
StartArt has engaged Splendid to create a Millennial-focused digital art buying experience built upon the platform ‘BigCommerce’ - with the ambition of creating a ‘hype culture’ surrounding more than 4000 artists including K-Pop stars such as Henri Lau & MINO.
StartArt is a one-stop platform and omnichannel for global artists, galleries, and collectors with social and commerce at its core. We're about conversation, collaboration and community.
In addition to Splendid’s delivery of MVP, they are also now working to define a delivery roadmap for the industry disrupter, most excitingly investigating how NFT could become a lynchpin of the experience.