Thought Piece | Thought Piece
Why businesses need to take advantage of the digital factory model
by Stuart Hobbs
Follow on from a successful discovery aimed at gathering key customer/retailer requirements to inform a brand new experience proposition expressing the new BMW brand. TMW Bristol’s long-running client BMW have now UNLIMITED to continue their great work and deliver the beginnings of an industry-leading digital experience focusing on the retailer's core customer journeys including New car purchase, Used car purchase, enquiry, test drive, Service booking, Service enquiry, Spares enquiry, Genius enquiry, Genius booking.