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Metaverse marketing: the importance of strategy for brands
by Liam Springate-Jones
The metaverse helps brands connect with their target audience on a whole new level. It offers an immersive experience that can enhance customer engagement and transform products and services. The metaverse is an embodied internet that allows brands to create a virtual world or space that customers can explore. It represents the next phase of the internet and there are plenty of opportunities for brands to experiment with different platforms.
While the metaverse is still in its infancy, it has the potential to change our everyday lives, from how we interact with each other, to how we work and play. For brands, the metaverse is becoming a major business asset. With the metaverse, brands can create unique digital experiences and reach audiences anywhere and anytime. In doing so, businesses will be spreading awareness and paving the way for deeper connections with audiences.
At Splendid UNLIMITED, we help brands improve performance and drive conversions through Human Understanding. We work across retail and tech to produce highly engaging metaverse experiences to elevate brands.
To showcase the power of virtual reality, we’ve put together a visual guide to the 6 best business opportunities offered by the metaverse. Take a read and if you’d like to find out more, contact our New Business Director, Stuart Hobbs for further details. We look forward to hearing from you!