Splendid Unlimited

Product Innovation | Agile Delivery

In Switzerland - where everyone is is taxed at source, Taxly helps customers digitally create and submit their tax returns in less than 10 minutes.

Client: Taxly

Date: 2020

Swiss tax returns are notoriously complicated, lengthy and expensive to complete. Each of the 26 Swiss cantons has its own tax regime, rules and form.

Taxly enables users in Switzerland to submit tax returns in all of the 26 cantons for a fraction of the price and time.

Their web app is supported by EY and KPMG, and after the initial launch in February 2020, it will be rolled out across Europe – Austria will be next.

Splendid began working with taxly in August 2019 to assist them with scaling-up a design and development team for a tax filing application aimed at Swiss Generation Z and Millennial users.


“We have re-engineered every part of the customer experience and consolidated it across the 26 cantons. The result: A purpose built, customer focused, technology first, legacy free tax system.”

Daniel Kershaw, Founder & CEO

The Problem

The process of filing taxes in Switzerland is fundamentally broken. Five million employees in Switzerland have three options each year:

  • Pay a tax advisor 800 CHF to do it for them
  • Take 6 hours to fill in the forms with up to 350 input fields
  • Don't do it and receive maximum fine (10’000 CHF)

The Solution

A digital assistant asking simple, personalised questions, in just 5 minutes taxly’s AI TaxBot will digitally file and optimize an individual’s taxes 10x faster than any human tax advisor or traditional tax filing software.

Submitting directly with taxly costs just CHF 49 for complex cases, that’s 15x cheaper than the average real life tax advisor:

  • Create a web application initially for Millennials and Generation Z users, designed to save them time and money.
  • Include an A.I. computation engine across all 26 cantons to find all possible deductions, within milliseconds
  • Ensure that the web app has direct XML integrations with cantons for digital and paper free filing
  • Build a backend that allows its internal tax experts to edit and write their own logic without the need for programmers; which lets taxly adapt its systems to other countries faster
  • Smart data: offer personalised insights based on the tax implications of selected life events
  • B2B and B2C capabilities: B2C platform will act as the acquisition method for customers whilst B2B platform will enable partnering with 3rd parties, generating a wealth of opportunity and growth for the business