Case Study | Recruitment
18 Months | 2019
Established in 1995, Reed.co.uk was the UK's first online recruitment site. It reports receiving approximately 4 million job applications per month, with 14,000 registered recruiters; it also claims a database of 12 million jobseekers worldwide, gathered through online registrations and the Reed office network. We worked with their digital teams to develop a new digital product strategy during a turbulent period of business change. Co-located from Reed.co.uk's London offices, we then worked alongside their teams to support and develop their in-house design and delivery capabilities.
“Reed, with a 60-year heritage has a lot to lean on. From mentoring, advice for your interview, even training, we helped Reed to smooth the process from wherever you are, to wherever you want to be. Love Mondays… to Fridays”
Benedict Ireland, Head of Experience , Splendid Unlimited
Months co-located on-site
Programmes of work
Staff interviews to assess processes and ways of working
1:1 in-depth interviews with jobseekers & recruiters
We worked alongside the internal design team to provide support and mentoring throughout the engagement. This included the introduction of design sprinting, developing user research capabilities and the creation of a design system to boost future efficiencies.
After 25 years improving lives through work, Reed.co.uk's team had a large backlog of ideas to optimise their digital services, but needed to focus their energy. We conducted an in-depth investigation to identify value-driven experience features mapped to a 1-year delivery roadmap to inform the digital product strategy.
Experience definition demonstrating the digital product strategy at key moments across the customer lifecycle. The research and analysis from multiple programmes of work culminated in the definition of a new app experience for jobseekers. We created an interactive product showcase to demonstrate the digital product strategy at key moments across the customer lifecycle.