Case Study | Design
K-Pop, Art & NFT’s create a melting pop for creativity and innovation for art buying platform - Start.ART
Overview
Start.Art - a brand new digital art buying experience - built on BigCommerce - intent on engaging and educating the next generation of art collectors. Start.art’s ultimate ambition of creating a ‘hype culture’ surrounding more than 4000 artists has led them to engage a cast of incredible K-Pop stars entering the art world such as MINO, Henri Lau, YooYeon & Ohnim.
Splendid UNLIMITED was also responsible for its eCommerce experience and visual identity. The new digital art buying experience features both emerging and established international artists who were hand-selected by an esteemed curatorial panel made up of art-world luminaries, gallerists, exhibition curators, consultants and collectors
NFTs & Crypto
The platform also has adopted technology from OpenSea to allow artists to mint and trade non-fungible tokens (NFTs) for exclusive artwork. In addition to sale of NFT art, Start.art also accepts crypto payment, allowing customers to trade art in a variety of relevant ways.
Brand Expression
Including the creation of the art platform, Splendid were also tasked with the creation of the digital design language. When creating the brand expression for a brand new digital art buying experience intent on engaging and educating the next generation of art collectors. Our inspiration for the brand lent on the story of a lone computer's attempt to communicate its understanding of art in the only way it possibly comprehends - Spitting Glyphs.
With the launch in South Korea getting off to a super successful start - we’ll be keeping you posted as the Digital experience begins to unfold.
