Thought Piece | Retail
The Big Digital Recovery: The Future of Retail
We worked with HSBC to design and deploy Connected Money: the first open banking app
Award: Corporate Entrepreneur Awards
The Open Banking initiative is designed to give bank customers greater control over their data and finances. We were asked to create a market leading app for HSBC's customers giving them control over and insight into their spending habits.
Splendid were asked to provide bespoke design, UX and technical expertise to create an app that brought together all bank accounts, in one place.
This invisible banking reform that could fundamentally change how people manage their money has been poorly understood and perceived. Splendid were asked to provide bespoke design, UX and technical expertise to create an app that brought together all bank accounts, in one place.
“New HSBC app will show ALL your accounts - even if they’re with its rivals.”
Rose Bannister, Senior Money Analyst
HSBC’s Connected Money programme is one of the first aggregated finance applications from the major high street banks.
As well as showing all accounts in one place, the app gives insights into spending habits. It proved so successful that 300,000 users registered in its first year.
Its success means that Connected Money is being merged into the full HSBC banking app, which Splendid will support.
Splendid have been part of the HSBC Connected Money programme for over two years, working on-site in a blended Splendid & HSBC team.
User testing and focus groups to define and develop ideas and concepts.
On-site user experience delivery team of HSBC and Splendid team members, managed by Splendid.
Mentoring to foster fast-track improved working methods, environments and problem solving.
Ongoing support for sprint reviews, backlog management and prioritisation.
North Star vision & Design Principles co-created with the HSBC team, designed to speed up in build production process for new customer features in the app.