Thought Piece | Experience Trends
Ways in which COVID has changed...
Founding partner, Paul Bishop was recently a guest of Moncler, for their SS21 Milan Show. This article reflects on how luxury fashion is adopting digital to connect with audiences
Author: Paul Bishop
Topic: Luxury | Fashion Retail
Earlier this year I was lucky enough to be invited to Milan Fashion Week as a brand ambassador for Moncler, one of the most amazing experiences of my life (so far...)
The atmosphere at Fashion Week was amazing but the Moncler show was off the scale and the biggest of the week, in reality it was 8 unique immersive fashion experiences in one enormous abandoned factory in Milan.
Think Burning Man meets Ibiza meets Venice Biennale via Tate Modern. Truly breath-taking, visceral, tactile, sexy, inspiring and well... physical.
Therein lies the challenge… how do you take that experience into the digital world without losing any of the passion and emotion.
That’s the challenge we set our experience technology team. No pressure! So watch this space for some thinking over the coming months (alongside the day job so bear with us 😉 ).