Splendid Unlimited

A part of the
Unlimited Group

An experience design and technology company

We live in a post digital age where we have to unthink business challenges to deliver innovation

  • Using digital methods to facilitate channel shift from call-centres
  • Creating the best customer experience for online pharmacies
  • Using nudging to change energy consumption behaviour
  • Designing seamless digital travel experiences for a global airline alliance

To become a successful digital business, it requires a talented and experienced team who understand how customers think. We help our clients unthink their business challenges to generate big (or small) ideas to implement new structures, processes and practices when delivering digital transformational projects.

Splendid Unlimited are a full-service design and technology company, working with some of the world's leading brands to deliver best in class customer and user experiences for their digital products and services.

We offer a design thinking led approach to delivering digital transformation and strategy, multi-channel, insight, search, usability, training and managed services. We become both your customer and part of your business, we help our clients optimise their internal and external capabilities to maximise the return on their digital investment.

Splendid Unlimited are part of the Unlimited group which brings together a unique blend of discipline experts from across the 25 specialist companies within the unlimited agency group.



We study your customer and business requirements to develop strategic objectives and determine key targets and deliverables. To create a plan that’s practical, we produce journeys mapped against a variety of real-world user needs.


We unravel the delicate balance between client and consumer needs by testing and refining interaction and visual identity concepts using our own prototypes. From user journey to content, we create experiences people enjoy.


We care how an experience feels, not just if it works. Code is tested until it's right then linked to your enterprise systems. For smooth content integration and maintenance, we use a wide range of bespoke or 3rd party CMS platforms.


We work with you to validate against design specifications. System integration, testing and further iterations lead to launch. Full documentation, support and analysis makes everything run smoothly far into the future.


Using innovation to drive digital experiences

Star Alliance

Treating every customer superbly wherever they are


Re-positioning a brand through contemporary customer experiences


The sky's the limit with our scalable customer experience

News UK

Creating modern media platforms through large-scale design


A long-standing partnership built on brand transformation

Aston Martin

Stunning design for an unrivalled driving experience


Our services

  • Stakeholder workshops
  • Competitor analysis
  • Site and technical audit
  • Definition of KPIs and business drivers
  • Definition of long-term goals and short-term wins
  • Development of project roadmap
  • Content analysis and strategy
  • User research
  • Content creation
  • Branding identity development
  • Concept design
  • Usability testing and research
  • Prototype development
  • Design research
  • Visual design
  • Interaction design
  • Video editing and motion graphics
  • Testing
  • User-centered development
  • Agile development
  • Behaviour Driven Development (BDD/TDD)
  • HTML 5 and UI technologies
  • Microsoft .Net/MVC
  • Java and Grails development, testing and support
  • Touch and gesture solutions
  • Mobile application development
  • Web applications
  • Native iOS, Android etc. applications
  • Automated testing, continuous integration and manual testing
  • Production deployment and handover
  • Real time application monitoring
  • Analytics reports
  • Search optimisation and link profiling
  • Information architecture and W3C compliance
  • Multi-lingual support
  • Ongoing strategy and innovation development


  • Professional, reliable and a pleasure to work with. They go the extra mile and are passionate about the product.

    Dr Jonathan Gabbai, Head of International Mobile Product, eBay Mobile

  • Splendid Unlimited were brought in as the lead design agency within a large Digital Transformation project and proved a great partner. They worked in a very collaborative manner, managed some challenging deadlines across the project and were a pleasure to work with. Importantly, they communicated effectively and demonstrated good project delivery skills.

    John Conlon, Capgemini Digital Transformation services

  • The perfect partner. Their expert analysis and understanding delivers outstanding differentiated thinking. They’re fully embedded in our business and are critical to us being an innovative leader in the payments space.

    Tom Gregory, Head of Digital Consumer Payments, Barclaycard

Meet the team

  • Dan Morris

    Managing Partner

  • Alex Eicke

    Managing Partner

  • Paul Bishop

    Managing Partner

  • Edward Hasting-Evans

    Head of UI Development

  • Seb Wells

    Head of Development

  • Benedict Ireland

    Head of UX

Industry standards

  • Developing with

    Grails, Microsoft .NET, Java, HTML5
  • Testing with

    Jenkins, Nunit, rhino mocks, cucumber, jasmine
  • Deploying to

    android, amazon, apple, windows azure, BlackBerry