Founded in 1849, Royal Holloway, University of London is famous around the world for its pioneering spirit, and for being among the very first UK institutions to offer higher education to women.
In February 2017, Royal Holloway tasked us at Splendid with bring this unique community to life online.
We were asked to craft a consistent, personalised and immersive digital experience that brought together all of the university's content, and demonstrated to current and prospective alumini, partners and research collaborators what makes Royal Holloway stand out from other higher education institutions.
Different experiences, singularly excellent
As always, we stuck to our user-centred design process, matched with extensive user testing, to make sure we delivered on the brief. In doing this, we identified a pattern-based design system as best able to deliver the flexibility needed to support all the key audiences.
To make certain that the site’s content was both appropriate and remained fresh, Splendid worked in close collaboration with the Royal Holloway content team to painstakingly audit the previous site’s 15,000 pages and align these with the new content experience strategy. This is what formed the brief for the content that needed to be rewritten or created from scratch.
“ Expressing a brand like Royal Holloway needs careful consideration, and to make sure we were on point we undertook several rounds of customer research, concepting and design evaluation, which proved to be invaluable. We learned a lot, and the resulting site experience is an exciting representation of the impressive repertoire Royal Holloway provides to students, professors and colleagues alike.”
Ben Ireland, Head of Experience at Splendid Unlimited
Working as one
All this was made possible through flexible co-location, where the Royal Holloway client team came to work in the Splendid office for several days a week throughout the project. And by being flexible, we truly delivered on our client’s stated project intent of being ‘one team’.
“We had to build a solution that was able to support a large number of CMS users with multiple different privileges and accountability. The new site has contextual navigation that allows for a fast user experience and for relevant content to be found quickly by the users. We’ve included the Google custom search engine to allow for familiar search behaviours but also added a faceted search experience that delivers the right search results to users.
Another key objective of the digital transformation was to enable the Royal Holloway team to manage and maintain the site on an on-going basis. So a training programme was run in parallel with defined staff, content creators and technical support, to ensure they were fully up to speed with the new platform.”
We’re super proud with the results of this innovative collaboration. Take a look around here
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