Splendid Unlimited

Liz Earle were voted the UK's best online shop

November 19th 2018

Liz Earle were recently voted the UK's best online shop in a Which? survey, with a huge 94% satisfaction rating. Splendid designed the e-commerce experience in 2016 and it continues to out-perform the market.

Our involvement began back in 2016, when we were commissioned by Boots UK to design their Digital Experience Language, which was successfully rolled out to the new UK e-store in early 2017. The redesign heralded a new approach to their digital e-commerce practice, which put the user experience front and foremost. Alongside the clear customer benefits, this provided huge benefits to the business through reusable code, consistency of interaction patterns and development work flow efficiencies.

Following this success, the DEL was adapted for Liz Earle (a Boots-owned brand) to bring to life their core values: sourcing the best ingredients, working responsibly with communities and reducing environmental impact.

We are proud to see Liz Earle continuing to deliver on their ambitions to create healthier, happier customers - facilitated by a simple and engaging shopping experience.

The positive feedback from customers was based on a number of factors, including the online shopping experience, product range and ease of returns. Read the full report here: news.sky.com/story/homebase-rated-the-worst-for-online-shopping-in-which-survey-11552931

If you need some unlimited thinking to propel your ecommerce experience and achieve genuine results, get in touch.

Alex Eicke

Alex Eicke

Managing Partner


0207 395 4800


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